Property Agency,
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Community Trademark


Trademarks and their impact in the spanish economy and society

It is made available to the public the multisectoral report over 40 economic sectors of the Spanish industriy. This study, commissioned by the O.E.P.M and ANDEMA, has been developed by researchers OF the Department of Marketing at the University of Alicante, and aims to quantify the value of brands in the spanish economy and society .

The study provides a detailed examination of the impact of brands in terms of employment generation,  taxes , exports,  trade and investment in advertising. Moreover, it analyzes the impact of brands, highlighting its contribution in the different economic sectors that make up the Spanish production.

"The value and importance of trademarks lies in its ability to help establishing trust between businesses and consumers."